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Ask anyone who’s knows a sales or marketing pro and you’d
hear stories about the eternal fights and accusations. A sales-marketing
meeting is never without some disagreement or the other.
Sales: The leads were bad
Marketing: Leads were good, follow up was bad
Sales: We bring the money, you spend it
Marketing: We sow the seeds, you harvest
So how does one resolve this Tom and Jerry problem.
Bring them together and make them understand the business
goals. Get clarity about the target segment, media used, measurements, type of
leads, follow up and closures, discounts and looping back with data.
And the discussions should be regular, open minded, friendly
and towards a common goal – resolve the customers’ challenges.
And soon like the endearing scene where Tom and Jerry drink
from the same plate, you’ll find Sales and Marketing pros meet with a smile.
Doesn’t matter whether you’re Tom or Jerry – you work to make customers happy.
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