Thursday, September 23, 2021

My Book: How to Read Your Husband Like a Book


 

Just launched my book, a perfect gift for newly married women. Read more Buy How to Read Your Husband Like a Book Book Online at Low Prices in India | How to Read Your Husband Like a Book Reviews & Ratings - Amazon.in

In a world where the husband-wife relationship is good fodder for stand-up comedy, this easy-to-read book offers fresh insight into the inner workings of a “husband’s mind”.

Through humorous nuggets and simple illustrations, this book explains how a husband ‘thinks’, what makes him ‘respond’ the way he does, his ‘reaction’ to certain situations that crop up in married life and what a wife can do to avoid friction and get her own way.

So, all newly married women out there and even those who've been married for years and losing hair thinking about why they forget your birthday, leave wet towels on the bed, don't notice your new hair style, watch TV when you talk to them – pick up this book and laugh your way through marriage! Husbands, it's time to laugh at yourselves!

So simply put and hits the nail almost every time. Yes, men don't like to know what upsets their wives, but they have to fix it nevertheless. Yes, they do not notice things like a hair cut. Yes, to avoid confrontation they just say sorry. Such a simple way to understand how men respond to common situations and what actually they feel about it.

 If the womenfolk accepted this knowing that they are still loved and cared for, marriages would be happier and definitely more conflict free. The classic insight for me was “to get them to work just make them believe you cannot do it!”

 Gems there and How to Read Your Husband Like a Book is a light fun read and the cute doddles just makes one want to scroll and go the next to see what will it be this time!

 Raksha Bharadia, Editor – Chicken Soup for the Soul (Indian Series) and Founder – Bonobology.com

How to Read Yor Husband Like a Book is an amusing read for all married women. It provides beneficial advice, and how! This is the perfect handbook to understand your husband, without getting into irksome arguments and discussions, an innovative way to put across a point effortlessly. The humorous approach has been a less explored route which makes this book pique the reader’s curiosity and interest. The caricatures make you look, but the message makes you stay.

Delightful, compelling and insightful!

Dr. Nisha Khanna, Marriage and Family Therapist and Relationship Expert

Wednesday, July 8, 2020

My article in Paulwriter.com: Matrimony.Com’s Technology Delivers Exceptional Customer Experience


“In today’s world where customer experience drives success or failure, our strategy is to drive profile registrations and expand our user base by enhancing our user experience and engagement to offer compatible matches, drive retention and fuel business.” said Rajasekar KS, GM – Marketing at Matrimony.com. Read on for Rajasekar’s insights on how customer experience directly impacts business outcomes.

The diversity of customers and the multiple factors that come to play during the search for a life partner – from personal interests, language, education, career, location, family, lifestyle to horoscopes is what makes it interesting in understanding human behaviour, history and more to find them a match.

Meeting rising customer expectations in real time

Matrimony.com’s technology delivers superior matches and customer experience
We leverage technology to understand our customers better and build deeper relationships with them. With over 300 matchmaking sites and several touchpoints including 145 retail outlets, mobile apps, PWA and desktop, our highly available systems offer reliable, consistent and optimised experience to over 4.5 million active customers at any point in time.

Technology has raised customer expectations and they now expect instant responses and better matches. All the insights we get empower our huge calling engine to have intelligent conversations with customers. Real time customer intelligence and insights helps them show the customers that they understand them and their expectations better than anyone else. It makes us show we care and builds enormous trust for our brands. Through the insights gathered we deliver the best matches to members at the right time and on the right channel (app, mobile, email, desktop and retail outlets).

Technology enables us to seamlessly synthesise info across Tele sales, Retail, Payment Assistance, Customer Service and Digital platforms.

We are leveraging Artificial Intelligence (AI) to help us focus on identifying, engaging and nurturing our customers. AI also helps us in determining the product that best fits customers. We use analytics to guide users throughout the discovery process of finding the right match. Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behaviour, not to speak of historic data. It combines the user’s stated preferences with their behaviour on our apps, wap and websites to prioritise the matches for them. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results.

Technology enables us to seamlessly synthesize information across telesales, retail, payment assistance, customer service and digital platforms

Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results.

Connecting employees directly to the customers for better communication
Collecting and organizing actionable data, Matrimony.com’s robust Customer Relationship Management (CRM) leads to improved communication by offering front-end employees access to all customer data. It also means greater efficiency throughout the system besides superior customer service and analytical data and reporting. Our CRM enables a complete view of our customer profile, activities and communications to deliver a rich experience to members.

Our campaign management enables better personalization and improved conversations through data insights. In terms of tele-calling and customer service, a huge front end team that manages queries is empowered with insights enabled by technology to have deeper, intelligent and meaningful conversations. Our engagement with customers is highly contextual. Even the queries through social media is fed into the system to offer better and quicker services.

Automating to serve better
The business process automation of our matchmaking services like BharatMatrimony, CommunityMatrimony, EliteMatrimony, assisted services and marriage services including MatrimonyMandaps, MatrimonyPhotography and MatrimonyBazaar has led to seamless experience and fulfillment of services and enhanced conversions from free to premium memberships.

Driving success with the help of technology and exceptional customer experience
Collecting and organising actionable data, Matrimony.com’s robust CRM leads to improved communication by offering front-end employees access to all customer data. It also means greater efficiency throughout the system besides superior customer service, analytical data and reporting. Our CRM enables a complete view of our customer profile, activities and communications to deliver a rich experience to members.

In today’s world where customer experience drives success or failure, our strategy is to drive profile registrations and expand our user base by enhancing our user experience and engagement to offer compatible matches, drive retention and fuel business.

By combining technology and human interaction, we deliver a superior experience to our customers and that has significantly impacted our business. It can be seen from the fact that over 5.28 M new members registered with us in FY20, of whom 704, 209 are paid subscribers and a significant share of our marriage services business come from our own matchmaking customers. In FY20, we did 371.8 Cr in consolidated revenue, growth of 13.1% Y/Y with a net profit of Rs 29.5 Cr.

Original article here https://paulwriter.com/matrimony-coms-technology-delivers-superior-matches-and-exceptional-customer-experience/

Monday, June 29, 2020

Matrimony.com Optimises TV Campaigns, Improves Digital Spending: Rajasekar KS – Matrimony.com

Being India’s first pure-play consumer Internet company to be publicly listed Matrimony.com is doing phenomenal in the digital marketing sector. With the COVID 19 crises affecting all sectors and people working in all mediums, the Matrimony.com has set up its stand with its appealing and user-friendly features. On a quick chat with Medianews4U, Rajasekar KS, GM Marketing at Matrimony.com reveals how this COVID crisis had made an impact on various industries and how they are trying to handle the same efficiently.

Speaking about industries coming up with new normal and how he foresees it like a marketer, he said that COVID 19 has definitely affected and disrupted people’s lives and we need to come up with new ideas and inventions so as to overcome this stressful situation. Regarding matchmaking, he said that it takes a lot of time for people to find a match and they are not feeling much of pressure because of the crises.
Further, he said that there is a significant increase in registrations across matrimony.com services, including BharatMatrimony. Due to strict lockdown conditions, they may see a slow growth when it comes to weddings as of such. He further stated that since about 50 people are allowed at weddings things have started looking up.

Tuesday, November 27, 2018

My Interview: Matrimony.Com’s Technology Delivers Superior Matches and Exceptional Customer Experience

“In today’s world where customer experience drives success or failure, our strategy is to drive profile registrations and expand our user base by enhancing our user experience and engagement to offer compatible matches, drive retention and fuel business.” said Rajasekar KS, GM – Marketing at Matrimony.com. Read on for Rajasekar’s insights on how customer experience directly impacts business outcomes.
Meeting rising customer expectations in real time
We leverage technology to understand our customers better and build deeper relationships with them. With over 300 matchmaking sites and several touch points including mobile apps, PWA (Progressive Web Apps) and desktop, our highly available systems offer reliable, consistent and optimized experience to over 3.7 million customers at any point in time.
Technology has raised customer expectations and they now expect instant responses. All the insights we get empower our huge calling engine to have intelligent conversations with customers. Real time customer intelligence and insights helps them show the customers that they understand them and their expectations better than anyone else. It makes us show we care. That makes them warm up to us. Through the insights gathered we deliver the best matches to members at the right time and on the right channel (app, mobile, email, desktop).
Technology enables us to seamlessly synthesize information across telesales, retail, payment assistance, customer service and digital platforms
Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results.
Read full interview here on PaulWriter

Tuesday, July 31, 2018

Recognised among World's Top 100 Content Marketers 2018

(Source: Express Writers)

I made it to the World's Top 100 Content Marketers 2018 Listing by Express Writers.

Humbled to share space with Joe Pulizzi, Ann Handley and Darren Rose. I'm listed at 80 and the only one from India.

Read how they evaluated and recognised the Top 100 https://lnkd.in/gRxcZXe

Awards push me to raise the quality of my work and also share my experiences with others.

Thanks for the constant encouragement.

Rajasekar KS
@rajasekarks_

Monday, February 12, 2018

Don’t Sell a Story, Tell a Story

If you tell your story, it’s selling. It meets with resistance. It doesn’t impact. It doesn’t touch their heart. Unless it’s a story that resonates. If our story is about them (customers) or their challenges, it's great. If they're the heroes of our story, it impacts. If it makes them feel good, it’s influence lasts. If it’s about an issue that resonates with them, it turns into conversations. If it’s their story, it’s fabulous. Don’t Sell a Story, Tell a Story! Here’s how we at www.bharatmatrimony.com have told their stories: Videos: http://bit.ly/2El8hHS Text Stories: http://bit.ly/2mmVxJW Their Challenges: Questions Singles Face: https://lnkd.in/fwq9kgM Breaking Stereotypes: https://lnkd.in/frANQic Excuses Singles Give to Delay Marriage: https://lnkd.in/fXdPRUE 10 Things Married Men Should Never Tell A woman: https://lnkd.in/fxGpNuY Their aspirations: https://lnkd.in/fhbqCpB