Monday, June 29, 2020 Optimises TV Campaigns, Improves Digital Spending: Rajasekar KS –

Being India’s first pure-play consumer Internet company to be publicly listed is doing phenomenal in the digital marketing sector. With the COVID 19 crises affecting all sectors and people working in all mediums, the has set up its stand with its appealing and user-friendly features. On a quick chat with Medianews4U, Rajasekar KS, GM Marketing at reveals how this COVID crisis had made an impact on various industries and how they are trying to handle the same efficiently.

Speaking about industries coming up with new normal and how he foresees it like a marketer, he said that COVID 19 has definitely affected and disrupted people’s lives and we need to come up with new ideas and inventions so as to overcome this stressful situation. Regarding matchmaking, he said that it takes a lot of time for people to find a match and they are not feeling much of pressure because of the crises.
Further, he said that there is a significant increase in registrations across services, including BharatMatrimony. Due to strict lockdown conditions, they may see a slow growth when it comes to weddings as of such. He further stated that since about 50 people are allowed at weddings things have started looking up.