Monday, February 12, 2018

Don’t Sell a Story, Tell a Story

If you tell your story, it’s selling. It meets with resistance. It doesn’t impact. It doesn’t touch their heart. Unless it’s a story that resonates. If our story is about them (customers) or their challenges, it's great. If they're the heroes of our story, it impacts. If it makes them feel good, it’s influence lasts. If it’s about an issue that resonates with them, it turns into conversations. If it’s their story, it’s fabulous. Don’t Sell a Story, Tell a Story! Here’s how we at have told their stories: Videos: Text Stories: Their Challenges: Questions Singles Face: Breaking Stereotypes: Excuses Singles Give to Delay Marriage: 10 Things Married Men Should Never Tell A woman: Their aspirations: