Wednesday, November 22, 2017

How to be Happy in 7 Days - My Guaranteed Happiness Formula

Be in the moment
The happiest person is the one enjoying the moment - be it sipping tea, walking in the drizzle, doing your work, enjoying the sunset or playing with the kids or the pet.
Immerse yourself completely and your experience and awareness will raise beyond unimaginable heights. Your capacity to learn and perform is dramatically upped when you do this. Life offers a thousand moments everyday, just that you're missing it in the anxiety of waiting for something big or worrying about the future.

Be aware of your expectations
They can kill the spirit inside you. Aspire for the best but don't let expectations bog you down and make you under perform. Give 100 percent to everything you take up and push beyond the boundaries of your capability. Mere expectations, without effort, is like sitting on a bike with no fuel. You have to push to make things happen. Try and you'll be surprised by the results and the capacity in you. Footprints on the sands of time are not made by sitting down.

Hug and kiss nature
We were created to coexist in our surroundings and therefore you can be happy only if you live the fragrance of flowers, the shade of the trees, the joy of the gushing waters, the beauty of the sunset...

Lend help to those who need, doesn't matter if they don't seek
We are given two hands so that we could help people around us. Be emphathetic, be aware and care for others. It's most fulfilling and happiness will pervade your being.

When you see the tree, become the tree
Learn to rise above your circumstances and your experience. Don't see the world through filters of your experience or capability. By just being aware of how you react and behave, you will soon understand why you do what you do. That awareness will help you overcome the filters.

Don't judge, don't be judged
See people fresh every time you meet them. Not through the previous experience. Give them an opportunity to make mistakes and learn. Forgive them, it's healing. Don't react to opinions. You can't be weak to let opinions hurt you. Stay still, stay calm.

These are fundamental things which have kept me happy, full of "Josh", devoid of negativity and mood swings. I like like a child. You too can.

Try it and let me know how you feel. I'm available to help anyone who needs some direction to happiness. Reach me via LinkedIn.

Rajasekar KS, GM – Marketing at
Speaker, writer, social media and content strategist, Raj helps organisations leverage social media to create conversations and turn fans into collaborators besides create and market compelling content to build lasting value. He was recognised by Adobe & Paul Writer among Top 100 Content Leaders (2017). He was also recognised among Top 100 Influential Marketing Leaders in India by the World Marketing Congress (2016). He writes on technology, content marketing, social media culture in the Economic Times, Business World and Business Line. He loves technology that empowers customers to find better solutions and richer experiences

Saturday, November 18, 2017

Delivering Happiness Through Social

Aspirations have changed and so have Service expectations! 
From booking a taxi the previous day to taxi in 5 minutes, food in 30 minutes and a even perfect match on BharatMatrimony in a day...

Customers want empathetic listeners who can solve problems.

Customer service through phone is perceived to be slow and tough.

The way we’ve been taught to listen to customers is perfectly suited for a world that no longer exists - Phone surveys and web forms.

Customers want to be understood, connected at lighting speed and issue resolved anytime, anywhere.

But just phones, web forms and customer care mail ids seem to have limitations in today’s world.

Customers feel that they’d be spun around from one number to another
They think that it’s slow
They feel they're just "token numbers" and "tickets"

Whereas on social... 
Customers think there are real people to whom they can connect with. They've understood that social is powerful and companies won't ignore them.

Think social!!!! Deliver Happiness Through Social!

Wednesday, November 1, 2017

Sales Vs Marketing – The Tom and Jerry Show

Ask anyone who’s knows a sales or marketing pro and you’d hear stories about the eternal fights and accusations. A sales-marketing meeting is never without some disagreement or the other.

Sales: The leads were bad
Marketing: Leads were good, follow up was bad

Sales: We bring the money, you spend it
Marketing: We sow the seeds, you harvest

So how does one resolve this Tom and Jerry problem.

Bring them together and make them understand the business goals. Get clarity about the target segment, media used, measurements, type of leads, follow up and closures, discounts and looping back with data.

And the discussions should be regular, open minded, friendly and towards a common goal – resolve the customers’ challenges.

And soon like the endearing scene where Tom and Jerry drink from the same plate, you’ll find Sales and Marketing pros meet with a smile.

Doesn’t matter whether you’re Tom or Jerry – you work to make customers happy.