Monday, May 30, 2011

Add Facebook Like Button for Blogger Blogs

Simple step by step guide with pictures to add the Facebook Counter code to every blogger post, right at the top of every post. The code will display the number of people who have shared the page on Facebook, indicating of the usefulness of the content.

Here’s the Facebook button with counter code for blogger blog posts:

10 step tutorial to add Facebook Button Code for Blogger Blog Posts

Step 1: Now log into your blogger account and you will see a dashboard.

Step 2: Click the “Design” tab (see picture below)

Step 3: Now you’ll see three tabs below. Click the “Edit HTML” tab

Step 4: Click the check in box “Expand Widget Templates”

Step 5: After clicking inside the text box, use “cnrtl F” buttons (control find) and type /body

Step 6: You will arrive at

Step 7: Now paste the Facebook code (from the box at the tops of post) just above this line (see picture below)

Step 8: Hit the “Preview” button at the bottom of text box

Step 9: You’ll see a new page popping up. Check out if the button appears as show in the picture below.

Step 10: If it’s all correct, then hit the “Save Template” and you’re done.

Now it’s easier for your Google blogger blog readers to submit your page to Facebook. This is guaranteed to bring quite a bit of additional traffic. Please add every page of your blog to your Facebook, but do it at one page a week.

Now, don’t forget to like my page. Thanks!

To your blogging success,

Rajasekar Raju KS

You may also like How to Add Stumbleupon Button Code to Blogger

Friday, May 13, 2011

How to Optimize Anchor Text for Users

The way to optimize anchor text is to use the most appropriate phrase to describe the content on the page to which the text is hyperlinked.

Very often you have heard of “optimizing anchor text” in SEO articles. Anchor text is the text that is hyperlinked and by clicking which one can go the page which has been described in the hyperlinked text. The hyperlinked anchor text is usually in a different color, to make it stand out and attract the user’s eye.

Example: SEO Guide for Bloggers

Anchor text is a way of leading the reader to a page of content by telling him exactly what he’ll find on the content page. It’s a way to lead people to interesting content on the same subject.

It should never be approximated.
It should never be written just for search engines.
It should never mislead the reader.
It should never say one thing and mean something else.
It should never be hyperlinked with words like “read more”, “more” or “continue reading”. Since these are opportunities wasted to explain to the reader what you have on the next page.

It should always provide the reader with a clue to the core of the content.
It should always be accurate in description of the content.
It should always be written for users.
It should never be written for manipulating page rank.

You can use anchor text at the end of an article leading them to more content on the same topic. Something like continue reading “how to optimize anchor text.” But hyperlink only “how to optimize anchor text.”

It can also be used within an article. You can hyperlink certain words or phrases to another appropriate article or section on your site.

Research before You Write Anchor Text
Don’t ever rush to write anchor text. Do keyword research to find out what people are searching for on the subject. Find a good keyword phrase that fits the content to a tee and then use it. Always use keywords that real users would use to search for that particular content. And it’s wiser to use the words inn the same order as users may type into a google search bar.

Tuesday, May 10, 2011

How Big Brands Falter in Their Perception

Perceptions matter all the time and advertising has proven that many times.

Nano, despite the huge publicity, did not do well since November 2010 when it sold just 509 cars. The TATAs realized that something was darned wrong in their strategy. Many potential customers were not comfortable entering the large TATA car showrooms (perception problem). After all, they were targeting a much lower income group than their normal cars.

Pic Courtesy: Tata Motors

After their tie up with Big Bazaar which has 70 units across India, things have improved. More importantly, TATA opened 210 Fclass 500sq ft showrooms, mostly in smaller towns – reaching the group Nano was trying to target. After these and other small changes, Nano hit the 10,000 mark in April 2011.

I remember the legendary Bullet faced a perception problem they didn’t even acknowledge till the late ‘90s. The perception that Bullets were heavy and slim guys and girls couldn’t kick start it and worse, park a bullet easily. If only Enfield had listened to the market, they could have addressed this problem a long while ago. I know a girl who could be lifted by the winds drive the Bullet with ease.

Pic Courtesy: Royal Enfield

Yes, Enfield then offered test drives on Elliots Beach, Besant Nagar, Chennai. But they didn’t persist with the strategy.

The Deaf Could Hear - Humor Story for Children

There runs a certain story in my family for generations of a certain Mr Mohan who happened to be my great grandfather’s uncle’s cousin’s brother-in-law. He was gifted with a golden voice to blow off the ear drums of people with a mere whisper. His snoring was the cause of untimely migration of birds in a nearby sanctuary. His booming voice stirred a social problem in the neighborhood.

Providence fortunately spared his parents of any trouble… they were deaf by birth.

It is said that Mohan was a late talker. Until the age of seven he never opened his mouth for anything except food. His parents were convinced he was dumb. They made attempts to help him talk by giving him a lot of sweets. Later, when he began to speak garrulously, it made a jarring vibration on their ears and sometimes they bled in the ears. They prayed to God to spare them of this hell.

Very soon they began giving him a lot of goodies just to keep his mouth shut.

Unfortunately, he began seriously took to singing. Family members say that he once sang in the backyard and all the hens beat their wings to death. Mohan though was puzzled by their suicide.

At school, he was very naughty. He would collect boys, make them sit in a row and eat sand. If they refuse he’d whisper mildly in their ears and make them sick or deaf in one ear. Sometimes he’d deprive classmates of lunch by threatening to damage their ears if they did not hand over their lunch boxes. Once a teacher made the mistake of spanking him for not answering loud enough. Mohan bellowed the answer so loudly that the principal thought there’s was a bomb dropped somewhere in the neighborhood and hurriedly declared a holiday. And the teacher walked home deaf.

It is said that even the deaf could hear him speak.

Another story runs in the family. He was interested in listening to stories. Once his grandfather taking advantage of the boy’s interest woke him up from sleep to narrate a story. The boy flew in rage and screamed into his grandfather’s ears resulting in successive generations being deaf in the right ear. My own insensitive right ear confirms the story.

Once Mohan screamed in the middle of the night when his wife stepped on his toes as she woke up to answer nature’s call. Mohan’s father was convinced of the burglar’s entry into the house and fired three rounds killing a night guard and two people walking on the road. When the next day’s newspapers reported that a brave night guard had killed two dreaded convicts who had escaped from jail, Mohan’s father beat his chest to death.

Mohan was a terror in the neighborhood and even the dogs were envious of his loud voice. Scared of turning deaf, they wagged their tails constantly whenever he was around.

Children were silenced by his very name and adults wetted in their pants when he threatened to try a new song. He belched like a giant and not many animals were found in the nearby jungle. In fact, jokes were told out of his earshot lest he laugh and kill the villagers.

He joined the army at 20 and caused a stir in his camp. One night a guard heard a rustling noise in the nearby mangrove and shouted “who’s there”. The officer in-charge thought that the alarm bells had gone off, fired cannon shots in the air disturbing the tranquility of the night. The officer, in this pell mell, found Mohan sleeping on his back and enjoying a book. He was dismissed with a kick on his back resulting in a coconut-sized swelling on his butt that stayed until his death.