Monday, November 28, 2016

World's First Content Marketing Poem

pic: DawnMedia

If ever you create content…

(a poem for content marketers)

It should be for the customer,
not the company

It should pitch for the customer,
not to the customer

It should provide customers a solution,
not an excuse

It should make customers feel smart,
not the company

It should solve the customer’s problem,
not yours

It should have a purpose,
not a purchase

Rajasekar KS
Perhaps the world's first content marketing poetry.

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