Wednesday, June 8, 2011

10 Reasons Why Google Hates Frequent Changes on Your Blog

In my experience working with new as well as established sites and blogs, I have found that making too many changes in a short span of time can affect the traffic to that page. The page gets pushed down from Google Search results and at times, even banished. Albeit for a few months.

I’m not talking about frequent content updations to your page or site. I’m talking about frequent changes in titles, keywords, descriptions, changing of copy, changing of other links on page, html changes, addition or deletion of copy, frequent optimizing of copy or on-page factors.

How can we avoid being penalized, in case we need to do a lot of changes on a page?
The wisest way is to do all the changes at the backend and then take it online in one shot. Many keep publishing the changes online after every change and it spells serious trouble.

Tip: Imagine if a store were to keep changing its products/ services every second day. Customers would turn a little wary and wonder what the store is up to. Traffic is most likely to fall when a store does many changes in a short period of time.

Whether you are changing the title, keywords, description, adding more content, adding links or introducing new services, please do all of them at the back end and then make it online. I find many bloggers keep changing their tags, titles and keywords as often as once a week. Often it has resulted in a fall in traffic for those pages and at times loss of page rank.

And to regain the page rank and traffic takes up a lot of time and effort. Because search engines tend to place you under a scanner and understand what you’re trying to do. Whether you are doing something unethical or trying to play with their algorithm.

Tip: Why search engines look suspiciously at large scale or frequent changes to a web page? Would you not suspect your neighbour of something unethical if you found scores of cars driving in and out from his home Monday to Friday? Most certainly you would.

Search engines look at unusual and frequent changes to a web page or site much the same way. So, you must always plan what you’d like to do, weigh its implications, and execute changes in one phase. Unless your website has hundreds of pages and you may want to do the changes in two or three phases, studying the effect of each change on your rankings and traffic.