Friday, July 29, 2016

What Marketers Can Learn From the San Tribe in Africa

The San bushmen of the Kalahari desert have a unique way of hunting – running down the prey.

They first form a group, zero down on the slowest animal in a herd after following them for a while. Then they separate him from the rest of the group.

Next they decide to chase the animal. Their "persistence hunting" technique involves running, walking and tracking until the prey is exhausted.

And how?

One by one they take turns to chase the animal, not giving it time to rest. The animals because of excessive hair need to slow down and pant, to cool their bodies. Unlike humans who can sweat and cool down even as they run. Besides, the bushmen carry water bags to drink and pour on their heads to cool down further.

Watch this bushmen video: https://youtu.be/826HMLoiE_o

Because of this, while animals are pretty good in racing ahead in short sprints, they start slowing down when chased continuously.

This hunting continues as the bushmen take turns to rest and chase.

Until the final chase when the fastest runner among them continues the chase till the animal falls to the ground in sheer exhaustion.


And the bushmen take it home to feed their family.

Tuesday, June 28, 2016

15 Amazing Facts About Warren Buffet

15 amazing facts about the Oracle of Omaha, Warren Buffet.

At 8, he sold soft drinks and newspapers making more money than his teachers

At 11, he made his first investment & profit of $13 per share

By 13, he set up the business of selling his own horseracing tip sheet

At 13, he filed tax returns claiming his bike as a $35 tax deduction

At 16, he had made $53,000

In 1942, at high school, he started a pin ball business and sold it for $1200

At 14, he bought 40 acres of land from his own money

At 16, he studied Business at University of Pennsylvania

When he got out of college he had $10,000 from his businesses

In 1951, he sold securities for Buffet-Falk

In 1956, he set up his own company Buffet Partnership Ltd.

In early ‘60s he began accumulating stock of undervalued companies

At 30, he became a millionaire

After investing significantly in Coco Cola, he became its director from 1989-2006

In 2006, he announced his entire wealth of $62 Billion would go to charity








Saturday, June 18, 2016

You're not as bad as you think you are

Quite often we want to reassure ourselves that everything is fine with us. We dissect likes and comments on our social media shares. We constantly peer into mirrors even when pass by one in a showroom. We look closer at our self in a group photo as if to find out if there’s a flaw that others can see; and can we still change it. We are curious to her what friends said about us at a party we couldn't attend. We sometimes call people late at night to find out what someone said after we left the restaurant.


You're not as bad as you think you are.


You are much more capable than most people think you are. You are more caring than you think you are perceived to be. More intelligent, more beautiful and more strong than you believe right now.

Aah! So stop looking for validation from others. Stop looking at the mirror.

Look inside, look deeper.

And move your arse.

You are made to climb the Mt Everest, discover new oil fields, develop the app that will save this world, invent a drug to cure cancer, donate to save a sinking village and run the full marathon for a cause.

Move your arse. Just do it! (With or without Nike)


You're not as bad as you think you are.

Rajasekar KS

Wednesday, June 8, 2016

How Twitter Users Are Rigging the System And Why it Should Stop This to Save Itself in India


As everyone and his grandmother begin to understand the art of creating trends, Twitter has fallen prey to its own algorithm. It’s time to change and make way for meaningful conversations.

The trending algorithm is still in the nascent stages with very few and simple rules. A hashtag with a certain number of responses, by a certain number of users, in a short frequency has chances to trend.

This has led to insipid trends every day, to say the least. The trending hashtags are frequently about abusive personal attacks on public personalities, silly controversial conversation – political, cinema or trolls. Added to this, a quick study will reveal how “influencers” start the trends since the algorithm uses “Twitter users with a lot of followers” tweeting a certain hashtag as an indication that the conversation is important, useful, relevant for Twitter’s audience. While that may be true, it really doesn’t surface the kind of content or news that Indians would actually be delighted or curious to know.

The more meaningful conversations about India’s economic growth, women’s rights, children’s right to education, farmers’ plight, scarcity of drinking water, attacks on freedom of opinion, public opinion on important social and policy issues are buried under the top trends. If they have to surface to the top, Twitter has to make drastic changes to the way it spots trends. The fear that the engagement and growth seen now fuelled by those unscrupulous gamers may slow down should be quelled.

Although it will no doubt slow down the growth and engagement temporarily, it’ll be good for the long haul. And better revenue opportunities may crop up for the social media platform. Seriously, what money can you make when your users are active for just frivolous engagement?

Perhaps, much like the same way Microsoft allowed pirated windows software usage to pervade the market worldwide before a clamp down or Google allowed search engine optimisers to game it’s system for their own growth benefits before stopping it with it’s amazing algorithms, Twitter is keen to grow the market in India by turning a blind eye to the gaming of the system.

It would be foolish to suggest what they should do with its algorithm, Twitter has a brilliant team that has already done this in other regions.

All I can say is that Twitter may well lose the true influencers who can change the course of its journey in India, if it doesn’t act now.

Rajasekar KS is a content and social media strategist who tweets at @positivemantra. When he's not playing with his family of one loving wife and two caring daughters, he blogs at www.positivemantra.com. He travels to connect to himself and the universe.

Sunday, June 5, 2016

Linkedin Now Reveals What You Didn't Know About Competition


By showing interesting data on total employee count, employee distribution by function, new hires, notable alumni and total job openings, Linkedin has made it interesting for you to know what are your competition’s current plans, where it’s resource strength lies and it’s new business opportunities.

Launched recently, Premium Insights provides an insight into companies you may be tracking for pitching your service/ product to them; offers insight into competition hiring and movement; shows you distribution of resources in different departments; displays new hires; key senior leadership that has moved out of the company and the entire job openings of the company.

For marketers, I feel there’s tremendous data to interpret and pitch for accounts.

It does provide angel investors some insight into companies they may be tracking.

For those taking interviews at a company, it helps to know what you’re getting into.

Of course, for media doing industry stories, there’s a story hidden in each of these data buckets.

As it pushes aggressively for revenues and growth, Linked is making the right moves in making itself relevant and useful for its premium customers.

Get insight into competition's plans, identify right companies to pitch to and more with Linked's Premium Insight.

Thursday, June 2, 2016

11 Famous Forecasts That Went Awfully Wrong

From technology, media to science, here are some famous predictions by respected men that went awfully wrong. Curated by Rajasekar KS I Twitter.com/positivemantra

No market for photocopiers

The world potential market for copying machines is 5000 at most.
— IBM, to the eventual founders of Xerox, 1959

Cars will go, horses will stay

The horse is here to stay but the automobile is only a novelty – a fad.
— President of the Michigan Savings Bank advising Henry Ford’s lawyer, Horace Rackham, against investment in the Ford Motor Company, 1903

Computers at home? eh!
There is no reason anyone would want a computer in their home.
- Ken Olsen, President, Chairman and Founder of Digital Equipment Corporation, in 1977

Who wants a computer

I think there is a world market for maybe five computers.
– Thomas Watson, chairman of IBM, 1943

People will get bored of the idiot box
Television won't last because people will soon get tired of staring at a plywood box every night.
– Darryl Zanuck, movie producer, 20th Century Fox, 1946

Titanic can’t be damaged

I cannot conceive of any vital disaster happening to this vessel. Modern shipbuilding has gone beyond that.
- Edward J. Smith, captain of the Titanic, 1912

iPhone will have no market
There’s no chance that the iPhone is going to get any significant market share.
— Steve Ballmer, Microsoft CEO, 2007

Online shopping is a fad
Remote shopping, while entirely feasible, will flop because women like to get out of the house, like to handle the merchandise, like to be able to change their minds.
– Time Magazine, 1966

This phone has no value

This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
– Western Union internal memo, 1876

Computers are too heavy
Computers in the future may weigh no more than 1.5 tons.
- Popular Mechanics magazine, 1949

Wednesday, February 17, 2016

If love and respect is no longer being served, get up from the table!

If love and respect is no longer being served, get up from the table!

To all those struggling with bad relationships. Always, choose the right people to have a coffee (read: relationship) together. Exercise your choice well so that you don't regret later.

When you begin to tolerate people who don't care for your feelings, it soon begins to lower your spirits and pulls you down to depths of misery.

Not just this you also begin to feel the pain that never seems to go away, especially at nights. And it seemingly hurts whatever positive energy you can summon.

You don't have to suffer this, when you make life better getting them out of your life.
Because you have the power, the choice to decide. So don't make an excuse.

If love and respect is no longer being served, get up from the table!