Friday, December 2, 2016

Raise your voice, not your hands

Pic: Pixabay
Let not thy hands be raised against a woman
Let thy hands be raised for her support
Let not thy voice be raised against a girl
Let thy voice be raised for her cause
Let not thou stalk her
Let thou walk along with her
Let not thou treat her as weak
Let thou help free her shackles
Let not thou disregard her pursuits
Let thou respect her views
By doing this you’re not changing her future
You’re changing your future too
Celebrate her life, celebrate your future.

KS Rajasekar

My poem for 2017 #LaadliAwards

Monday, November 28, 2016

World's First Content Marketing Poem

pic: DawnMedia

If ever you create content…

(a poem for content marketers)

It should be for the customer,
not the company

It should pitch for the customer,
not to the customer

It should provide customers a solution,
not an excuse

It should make customers feel smart,
not the company

It should solve the customer’s problem,
not yours

It should have a purpose,
not a purchase

Rajasekar KS
Perhaps the world's first content marketing poetry.

Friday, November 18, 2016

This Man Quit the Corporate World to Embrace Indigenous Architecture and Build Eco-Friendly Homes

(My article in

Anthony Raj worked in the corporate sector for several years before he learnt about indigenous architecture techniques and became fascinated by them. Today, he builds many eco-friendly homes in India. This is his story.

“My family wanted to invest in a farmhouse on the outskirts of Chennai, back in 2010. Our search led me to Mudaliarkuppam in Edaikazhinadu, about 80 km from the city. We were thrilled to see the huge banyan trees and the abundance of coconut, cashew, and palmyra trees there. The greenery in the area motivated us to build something that would be in sync with this beautiful land. So we came up with the idea of constructing a house using eco-friendly material, utilising indigenous architecture techniques,” says Anthony Raj, the founder-director of the Centre for Indigenous Architecture, which promotes wellness by constructing buildings using holistic architectural methods.

Anthony, who left the corporate world behind a few years ago, is currently involved in building organic habitats across the country, using an indigenous architectural approach.

Rajasekar KS: Read my full article here:

Friday, July 29, 2016

What Marketers Can Learn From the San Tribe in Africa

The San bushmen of the Kalahari desert have a unique way of hunting – running down the prey.

They first form a group, zero down on the slowest animal in a herd after following them for a while. Then they separate him from the rest of the group.

Next they decide to chase the animal. Their "persistence hunting" technique involves running, walking and tracking until the prey is exhausted.

And how?

One by one they take turns to chase the animal, not giving it time to rest. The animals because of excessive hair need to slow down and pant, to cool their bodies. Unlike humans who can sweat and cool down even as they run. Besides, the bushmen carry water bags to drink and pour on their heads to cool down further.

Watch this bushmen video:

Because of this, while animals are pretty good in racing ahead in short sprints, they start slowing down when chased continuously.

This hunting continues as the bushmen take turns to rest and chase.

Until the final chase when the fastest runner among them continues the chase till the animal falls to the ground in sheer exhaustion.

And the bushmen take it home to feed their family.

Tuesday, June 28, 2016

15 Amazing Facts About Warren Buffet

15 amazing facts about the Oracle of Omaha, Warren Buffet.

At 8, he sold soft drinks and newspapers making more money than his teachers

At 11, he made his first investment & profit of $13 per share

By 13, he set up the business of selling his own horseracing tip sheet

At 13, he filed tax returns claiming his bike as a $35 tax deduction

At 16, he had made $53,000

In 1942, at high school, he started a pin ball business and sold it for $1200

At 14, he bought 40 acres of land from his own money

At 16, he studied Business at University of Pennsylvania

When he got out of college he had $10,000 from his businesses

In 1951, he sold securities for Buffet-Falk

In 1956, he set up his own company Buffet Partnership Ltd.

In early ‘60s he began accumulating stock of undervalued companies

At 30, he became a millionaire

After investing significantly in Coco Cola, he became its director from 1989-2006

In 2006, he announced his entire wealth of $62 Billion would go to charity

Saturday, June 18, 2016

You're not as bad as you think you are

Quite often we want to reassure ourselves that everything is fine with us. We dissect likes and comments on our social media shares. We constantly peer into mirrors even when pass by one in a showroom. We look closer at our self in a group photo as if to find out if there’s a flaw that others can see; and can we still change it. We are curious to her what friends said about us at a party we couldn't attend. We sometimes call people late at night to find out what someone said after we left the restaurant.

You're not as bad as you think you are.

You are much more capable than most people think you are. You are more caring than you think you are perceived to be. More intelligent, more beautiful and more strong than you believe right now.

Aah! So stop looking for validation from others. Stop looking at the mirror.

Look inside, look deeper.

And move your arse.

You are made to climb the Mt Everest, discover new oil fields, develop the app that will save this world, invent a drug to cure cancer, donate to save a sinking village and run the full marathon for a cause.

Move your arse. Just do it! (With or without Nike)

You're not as bad as you think you are.

Rajasekar KS

Wednesday, June 8, 2016

How Twitter Users Are Rigging the System And Why it Should Stop This to Save Itself in India

As everyone and his grandmother begin to understand the art of creating trends, Twitter has fallen prey to its own algorithm. It’s time to change and make way for meaningful conversations.

The trending algorithm is still in the nascent stages with very few and simple rules. A hashtag with a certain number of responses, by a certain number of users, in a short frequency has chances to trend.

This has led to insipid trends every day, to say the least. The trending hashtags are frequently about abusive personal attacks on public personalities, silly controversial conversation – political, cinema or trolls. Added to this, a quick study will reveal how “influencers” start the trends since the algorithm uses “Twitter users with a lot of followers” tweeting a certain hashtag as an indication that the conversation is important, useful, relevant for Twitter’s audience. While that may be true, it really doesn’t surface the kind of content or news that Indians would actually be delighted or curious to know.

The more meaningful conversations about India’s economic growth, women’s rights, children’s right to education, farmers’ plight, scarcity of drinking water, attacks on freedom of opinion, public opinion on important social and policy issues are buried under the top trends. If they have to surface to the top, Twitter has to make drastic changes to the way it spots trends. The fear that the engagement and growth seen now fuelled by those unscrupulous gamers may slow down should be quelled.

Although it will no doubt slow down the growth and engagement temporarily, it’ll be good for the long haul. And better revenue opportunities may crop up for the social media platform. Seriously, what money can you make when your users are active for just frivolous engagement?

Perhaps, much like the same way Microsoft allowed pirated windows software usage to pervade the market worldwide before a clamp down or Google allowed search engine optimisers to game it’s system for their own growth benefits before stopping it with it’s amazing algorithms, Twitter is keen to grow the market in India by turning a blind eye to the gaming of the system.

It would be foolish to suggest what they should do with its algorithm, Twitter has a brilliant team that has already done this in other regions.

All I can say is that Twitter may well lose the true influencers who can change the course of its journey in India, if it doesn’t act now.

Rajasekar KS is a content and social media strategist who tweets at @positivemantra. When he's not playing with his family of one loving wife and two caring daughters, he blogs at He travels to connect to himself and the universe.